M&A Executive Search provided a building materials channel marketing expert to a post-frame construction manufacturer to address a strategic new sales channel initiative. The professional developed market demand analysis, pricing strategy, TAM evaluation, go-to-market playbook, and long-term growth plan over a multi-month engagement. Deliverables included a comprehensive strategic business plan, actionable GTM playbook, and long-term growth model, enabling the client to launch a simplified product offering for LBM suppliers and target profitable expansion within the small and medium contractor market
