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Summary
Strategic research professional specializing in research consulting to help clients develop market-leading strategy, drive strategic innovation, enable business transformation, and achieve exceptional market growth.
Proven record of success in designing research to meet strategic growth goals via competitive differentiation, process improvements, product innovation, and commercial excellence.
Experienced with the decision makers, influencers, distribution channels and unique trade needs of B2B Durables & Services.
Highlights
- Competitive Intelligence and Benchmarking
- Positioning Research w/in Strategy Value Chain & Commercial Excellence
- Strategic Market Development & Planning
- Leveraging Best Practice Research to Inform Innovation Process, Discovery & Incubation
- Breakthrough Product Development Using both Consumer & Technical Insights
- Leveraging Subject Matter Experts (SMEs)
- Market Opportunity Assessments
- Go-to-Market Channel & Trade Strategy
- Adjacency Analysis
- Mapping Research to the Product Development Lifecycle
Relevant Accomplishments
- Helped an upstream Automotive material supplier develop a deeper understanding of the electromagnetic shielding landscape to further a concept development initiative, including: a) a current-state perspective of EMS technology and competitive landscape within the automotive industry; b) a current-state and future-state perspective on EMS technological limitations, challenges, unmet needs, and opportunities; and c) a perspective on if/how client’s existing design concepts may, serve as solutions to emerging/anticipated EMS challenges/opportunities among automotive designers/engineers
- Managed a global intelligence initiative enabling a Tier 1 Automotive supplier to conduct an exploration of 9 industry segments, including their market size, growth dynamics, competitive dynamics, top players, regulatory dynamics, and customer needs/pain points. Provided strategic direction to: a) guide client’s evaluation of market opportunities that were adjacent to client’s core business (but represented white space / incremental revenue opportunities); b) help client triage among the most opportunistic segments for global growth; and c) inform subsequent commercialization research.
- Recruited subject matter experts and moderated a 2-day innovation workshop for a manufacturer of aftermarket automotive products.
- Designed a global study (NA, German, China) seeking to advise a Tier 1 Automotive supplier on the current and future state of the markets impacted by Shared Mobility. Conducted interviews with thought leaders/regulators/OEMs/Fleet Management companies, consumer focus groups, and quantitative consumer marekt research to identify keey need states; moderated an innovation workshop to communicate key learnings and inform the Product Design team.
- Conducted best practice research informing a manufacturer of high end appliances how to improve commercial effectiveness with their network of dealers.
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