FMCG Growth & Market Expansion Executive Consultant

 

Summary

This FMCG Growth & Market Expansion Executive Consultant is a senior commercial and distribution executive with extensive experience driving growth across FMCG markets in Mexico and the southern U.S. He has led large-scale sales and distribution operations of up to $500M in annual revenue, with deep expertise in route-to-market strategy, cold-chain expansion, multi-channel distribution, and key account development across both traditional and modern trade. This FMCG Growth & Market Expansion Executive Consultant combines operational discipline with commercial execution, having improved distribution efficiency, expanded refrigerated capacity, optimized delivery models, and negotiated long-term strategic partnerships with major multinational customers. He has successfully led complex infrastructure and commercial initiatives while managing large cross-functional teams and aligning national strategy with regional market execution. This FMCG Growth & Market Expansion Executive Consultant brings a practical, results-oriented approach to scaling distribution networks, strengthening customer relationships, and delivering sustainable revenue and market share growth in competitive environments. 

Highlights

• Expert in Mexican and USA FMCG Distribution 

• All Channel distribution expert P&L Administration and Operations Mgmt 

• Supply Chain Expert 

• Expert in Go-to-Market / Route-to-Market Strategies 

• Pre-Sale channel and distribution expert

• International Sales Planning 

• Sales Operation Management 

• Continuous Improvement Management 

• Expert in Pilot learning and roll-out

Relevant Accomplishments

• As Commercial Director, achieved historically unprecedented growth outcomes in international landscape, successfully built and managed a contract with Coca Cola Co. for 10 years (first ever 10-year contract in Coca Cola’s history) Planned and executed multimillion-dollar projects, ($250 MM USD). Included the development and contract signing of a new furnace with a billion bottles per year production capacity. 

• As a Sales, Distribution and Operations director, decommissioned 4 distribution centers and 2 production facilities, achieving outstanding business outcomes with only one Distribution center and one production plant.  

• Improved operational efficiency by 2.1% and reduced overtime costs by 12% in a new workplace environment. 

• Successfully implemented Pre-sale strategy in Coca Cola`s highest per capita City in the world. Also increased efficiency by 15% in distribution by implementing night deliveries in the convenience channel in a 6 million people city, copying the methodology throughout the northeast region in Mexico, then nationwide. 

• Navigated sales, distribution, and operational strategies within Houston Metropolitan area and southeast Texas and ensured sustainable growth within our distribution division. Strengthened administrative controls to effectively monitor operational expenses and improve bottom line. Collaborated with supply chain partners to meet sustainability targets and manage breakage, damage, and loss (BD&L) levels. Led direct negotiations with top retailers, and offered bilateral plans that focused on maximizing sales volume. 

• Expertise with sparkling and still beverage products including dairy products.  Increased our cold capacity by 9% with additional coolers in Retailers and traditional channel by reengineered and integrating route distribution and frequencies model, providing quality service to clients and delegating efficient workloads to employees.  

• Defined objectives and spearheaded the development as well as implementation of commercial strategies to drive growth. Devise marketing plans to promote value of company’s portfolio and increase brand awareness. Focus on achieving positive national/international sales outcomes through innovative projects and customer relationship management. Strengthened C-Level relationships with multinational customers and catalyzed growth in the target market. 

• Recognized for acquiring efficiencies in merchandising and distribution route planning under time restriction, maintaining productivity per distribution route by 5% and consistently reduced operational costs for 5 years (2013 to 2018) and facilitated profitable progression. 

• Oversaw sales and distribution operations for both Mexico’s Northeast region and Texas southeast and Houston`s metropolitan area. Orchestrated strategic plans with primary focus on go-to-market execution. Aligned all processes and efforts for seamless implementation of corporate strategies and exponential sales growth. Performed needs assessment to identify customer requirements and recommend profitable solutions. Trained and developed a cross-functional team to improve service quality. 

• Reengineered the Operations and Commercial departments in order to increase competitive awareness, share of market and overall sales volume.  Head of Commercial Department Aligning National strategy with local needs.  Develop new markets with strategic focus on acquiring new customers. 

• Redesigned the focus on large projects, increasing our mix in sales on cold beverage strategies.  Penetrated a mature market with additional 600; one, two and three door coolers in the Mexican market 

• Focused on Key Account Customers, strategic reacquiring of Customers that stopped commercial activities with the company. 

• Responsible for sales and operations of northern Mexico with overall annual sales of 500 million USD and directly overseeing the national commercial strategy for the company.   

• Managed 6 direct reports and over 1,200 indirect reports within my operational experience. 

Roles

• Consultant and advisor in commercial strategy 

• National Commercial director 

• Sales, Distribution and Operations director 

• Sales and Distribution Manager 

• Key Account Manager 

• Brand Manager