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Summary
This expert consultant is focused and experienced on training, re-structuring, introducing new products, menu marketing, branding, distributor management, Re-distribution, customer presentations, contract negotiations, Key-account placements and customer loyalty & retention strategies. This Food Sales / Distribution expert consultant is exceptional at marketing a company’s value proposition, services, capabilities and product features & benefits for a competitive advantage, attracting market share and adding profitable value. His sales knowledge includes sales management, selecting talent, sales training for companies ranging from start-ups to Multi-National food businesses. He has significant experience in the following products: Egg Product Applications, Beef Primals & Portion Cuts and Ready to Cook/Eat Foods & Entrees.
Highlights
- 30 years of Food Industry experience
- Leader of Global Sales Teams
- Worked in Vertically Integrated Companies
- A Builder Mentality, Focused on Quality
- Fast Tracking Sales Pioneer, Not a Maintenance Salesperson
- Cross-Functionally Aligned with Production, Quality Assurance, Food Safety, Supply Chain, R&D, Finance and Accounting
- Created 2-Re-Distribution Programs in Foodservice for access to 4,000+ Distributors
- Project Coordination and Prioritization of Resource Allocations
- Developing Innovative Growth Plans and Exceeding Expectations
- Successfully Launched several New Products and Innovations
Relevant Accomplishments
- Increased Revenues at BB’s by $50M over a 3-year period as President, focusing on Contract Manufacturing Business in Ready to Eat Products and Custom Food specializations.
- Integrated Culinary Arts & Services into Customer Presentations and Events for Menu Applications, Food Trends, New Product Ideations and Taste Profiles with great sales success.
- Respected for creating a New product category of Pre-Cooked Egg Products from start-up to over $150 MM in Sales and for the category becoming 65% of the Companys overall EBITDA.
- Implemented Re-Distribution Programs with Dot Foods for R and F with Freight Savings of over $1MM annually, which opened market access for sales of Artisan Foods to smaller specialty distributors.
- Launched several new products as Consumer Branded Restaurant Quality Food items and with Restaurant Chains to fill a void in their brands and menu offerings. Examples of success include Starbucks, Dunkin Donuts, Schwans, Johnsonville, Kraft-Heinz and Nestle.
- Developed and led Sales Team integrations to form 1-Global Sales Group, for the Food Ingredients Channel, this required changing over of Information Systems, Sales Training, Account Assignments, Cultural Shifts, Customer Service Restructuring and Customer Interface.
Request Expert / Similar Expert
Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs
