Grocery and Retail Food Marketing Expert Consultant

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Summary
This expert is a food industry project leader who has shepherded several large-scale transformations and merchandising process improvement implementations across a broad range of categories and departments within the food network . With strengths in building effective teams, root cause analysis, negotiating to win, and project design for on-time, on-scope, and on-budget performance . He effectively partners with market research and insights organizations to help identify and solve issues and to address more profitable returns. He is also experienced in strategy deployment frameworks that link strategic imperatives with key performance indicators to ensure business systems align with results. A motivated and engaging leader, he enjoys collaborating with team members and empowering them to not only improve their organizations, but to embrace a culture of continuous improvement.

Highlights

  • 40+ years of experience
  • Known for category development expertise
  • Change agent – 10+ business transformations
  • Innovative thinker
  • Skilled facilitator
  • Sales and promotional planning expertise

Relevant Accomplishments

  • Led the development and implementation of the “optimal store” plan involving new category flows and adjacencies in every regional retail location. Coordinated activities and communications with executive management, operations, and store planning teams that drove double digit growth in key categories throughout store
  • Successfully engineered a significant supply strategy change for regional Produce retailer which drove improved product quality and freshness, as well as enhanced margins and revenue
  • Recognized by the State of Minnesota for leadership in driving strategic growth of Minnesota Grown products with improved revenues (Department of Agriculture Excellence Award)
  • Managed the business transformation and growth resulting from a key change in specialty food suppliers. Drove double digit sales increases YOY through innovative promotional practices and key merchandising initiatives
  • Developed and implemented key strategies for driving revenue in Organic produce business, including signature merchandising and best operational standards, and was recognized as first in the company for Organic Certification by the USDA National Organic Program (NOP)
  • Facilitated the significant reduction in shelf tag expense for all retail locations through process improvement strategies utilizing the engagement of cross-functional teams
  • Led contract negotiation efforts that drove Dairy revenue and margin growth through win-win program changes creating positive impact for the business (vendor and retailer)
  • Partnered with plant-based specialty Dairy brand to identify market niche and category growth opportunities with major grocery chain that drove revenue and margin growth YOY

Request Expert / Similar Expert

Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs