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Summary
This Marketing Communications Consultant is a customer-focused, data-driven marketing leader who has consistently and professionally driven top-line results. Having spent the past two decades in the extended warranty/service contract industry, his strengths include strategic and business planning, integrated marketing communications, new product and channel development, marketing research, and brand management. This Marketing Communications Consultant has successfully led both business-to-business and business-to-consumer organizations and has effectively increased overall profitability and expanded market share while managing costs. He has extensive experience with new business and departmental start-ups. He specializes in transforming broader corporate objectives into actionable performance goals that follow the SMART philosophy. A motivated and engaging leader, this Marketing Communications Consultant promotes a collaborative work environment that fosters empowerment and accountability.
Highlights
- 30+ years marketing experience, 20 in extended warranties and service contracts
- Starting and growing extended warranty businesses
- Collaborative and transformational leader
- Strategic and business planning expertises
- Executive committee representation (NPD, Ethics, Risk, Employee Engagement)
- Seasoned qualitative and quantitative researchers
- Featured speaker and panelist at warranty industry conferences
Relevant Accomplishments
- Led marketing team which helped grow automotive vehicle service contract (VSC) P&L via a 10%+ CAGR over 5 years.
- Drove new, multi-channel marketing effort targeting automotive dealers that yielded $50M+ of qualified leads and $21M of LTV revenue in 12 months.
- Led companys foundational global research study to determine consumers new/used car purchase drivers, VSC attachment rates, market size opportunities, and segmentation strategy.
- Worked with leading global consulting firm to formulate companys 3-year automotive growth strategy and financial plan.
- Initiated companys digital development of its VSC portfolio to support F&I managers and increase dealers per vehicle retail (PVR).
- Helped transform start-up company with negative retained earnings to a national warranty and energy brand with revenue of $120M and operating income of $19M in 5 years.
- Over 3 years, increased extended warranty customer growth rates by 25%.
- Led company-wide migration of fragmented sales tracking process to global Salesforce.com platform, yielding real-time visibility into companys $1B of sales pipeline opportunity.
- Reduced average sales cycle by 69%, increased sales pipeline opportunity value by 45%, and average deal size by 58% through new Salesforce dashboard and management reporting capabilities.
- Implemented a global B2B marketing automation platform and content deployment strategy to support world-wide sales efforts.
- Increased employee engagement by 20% across 30 countries through the development and execution of a new corporate communications strategy.
- Reduced companys B2C direct marketing acquisition costs by 75% through predictive modeling and A/B testing of marketing creative.
- Developed and launched national brand chosen as 2010 Business Marketing Association Tower Award winner.
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To apply for this job email your details to haleymmagnani@gmail.com
