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Summary
This Fractional Strategy & Commercialization Executive is a growth-oriented business leader and strategic advisor with a proven track record of launching and scaling businesses across the building materials and construction industries. With over 20 years of progressive leadership experience, he has led new market entries, developed commercialization strategies, and driven multimillion-dollar revenue growth for vertically integrated cement, concrete, and building products manufacturers. This Fractional Strategy & Commercialization Executives work spans public corporations, private companies, and entrepreneurial ventures—including founding and operating a pool construction company and a commercial construction company that could self perform CSI division 7 work (coatings & foam insulation).
Recently his corporate strategy and business development work with Argos and Summit Materials identified and focused on unlocking adjacent market opportunities. He has built and led cross-functional teams through ambiguity, guided innovation initiatives with strategic clarity, and developed scalable business cases that grow EBITDA and enterprise value, which futher supports enduring market relevance across both legacy and emerging applications. This Fractional Strategy & Commercialization Executives leadership is grounded in commercial curiosity, financial rigor, and a collaborative approach to assessing current-state capabilities and converting insights into executable kill, defend, grow strategies.
Highlights
- M&A and JV opportunity analysis (ranging $30M-$400M)
- Continuous Improvement (Lean Six Sigma)
- Market sensing & intelligence studies
- Owned Salesforce development for 240+ users
- Restructured and managed dissimilar teams
- Draws actionable insights from FP&A and full value-chain collaborations
Relevant Accomplishments
- Appointed Chief Commercialization Officer for a $444M cross-functional product innovation strategy to expand into adjacent product channels: a multi-year innovation program involving partnerships with Google, Amazon, and USDOT to guide development of new building material solutions.
- $7M EBITDA growth: Devised and executed a go-to-market roadmap to counter import threats in cement and slag by launching new type of partnership agreements and offerings.
- $14M recurring EBITDA gain: Spearheaded a strategic roadmap to convert 6M tons of cement to a more sustainable blend (Type IL) to reduce carbon emissions by 700k tons which avoided $7M in regulatory CapEx projects.
- Co-founded and operated a pool construction company achieving $7M in revenue and 28% net margin in Year 1
- Shaped a new scalable B2B business model, directed all rebranding efforts, and designed an implementation roadmap for “Ultra High Performance Concrete”; collaborating with the international innovative center in South America: The five-year growth strategy shaped trajectory from $800K to $10M in annual sales.
- Visionary and Founder of the Digital Capital Forecasting and Facility Assessment Program for the University of North Carolina – Charlotte (over $2B in campus assets).
- Grew cement sales from $23M to $35.8M in 5 years while increasing market share from 50% to 60% in a very mature US submarket and reduced past due amounts by $4M.
- Sponsored companywide implementation of continuous improvement culture with Deloitte. In 8 months, over 300 employees went through Lean Six Sigma and became Yellow Belts.
- Expanded architectural concrete product development, leading the marking plan and sales of the first of a kind variegated colored utility brick in the U.S.
Roles
- Chief Commercialization Officer, Project role Summit Materials
- Corporate Strategy and Business Development, Summit Materials
- Director of New Business Development, Argos USA
- President and Co-Founder of River Pools of Charlotte
- President and Founder of Integrity Building & Development
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