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Summary
This building materials and construction expert consultant is a go-to-market and competitive
intelligence leader and strategist. He is highly connected in the construction industry and has 30+
years of experience in the building materials channel and building product manufacturing. Ten years of
that experience is in the specific discipline of precut, turnkey, bundled, and prefabricated construction
technology products. He has successfully brought 11/11 new building materials and software products
to market, all are still in the market. He is also a journeyman carpenter and keeps ups his skills on
volunteer construction projects.
Highlights
- 30+ years of experience
- Global sales & marketing leader
- Product development specialist
- Go-to-Market Strategist
- Connected in LBM channel
- Discipline in bundled products
Relevant Accomplishments
- Drove revenue and market share growth in every role, every year, since 2003
- Successfully executed an innovative, collaborative go-to-market strategy to start 3 new segments and launch 11 new products in the last 10 years. Seven were building products, four were SaaS products.
- Developed new sales and marketing processes to sustainably scale and improve customer experience
- Have done nearly every job in construction, LBM, and building product manufacturer, which helps quickly build trust to make new things happen fast and achieve successful outcomes for multiple projects, budgets, and stakeholders
- Public speaker at industry events focused on the building materials channel, supply chain, and new product development.
- Acted as a key member of our CRM and Marketing Automation implementation team and supported the global roll-out of the system.
- Working with the VP of Marketing and the Owner, reorganized and repositioned Oso Lumber to prepare for disposition. It was acquired by ProBuild in 2010.
- Have worked well with retail box players in sales and strategic roles.
Roles
- Fractional Product Marketing Leader, Independent
- Director, Consulting
- Segment Leader
- Director of Organizational Development
- District Leader, Building Products Company
Request Expert / Similar Expert
Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs
To apply for this job email your details to haleymmagnani@gmail.com
