Data Visualization Consultant

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Summary

This Data Visualization Consultant is a resourceful and focused senior data analytics director, with a demonstrated record of success in big data, advanced analytics, primary and secondary qualitative and quantitative research, competitive strategy, corporate and marketing strategy, workshop facilitation, project management, and client insights. He has successfully demonstrated experience by managing large global projects in complex environments. He uses current big-data analytics practices and research techniques to guide strategy, with insights on clients and the market. He engages executives to ensure projects connect their specific business problems with appropriate solutions.

Highlights

• Data Visualization
• Advanced Analytics
• Project management
• Big Data Advanced Analytics
• Models
• Datamining
• Automated Modeling Tools
• Tableau, R, SQL, SAS
• Business Analysis

Relevant Accomplishments

• Led analytics team for one of largest direct marketing companies in U.S., broadening years of experience in B2B marketing with B2C. Oversaw team while performing analytics, building over 200 models to date. Developed improved data transformation tools, including cardinality reduction and optimal binning, greatly improving model performance and creating consistency in the building of models.
  • Developed automated modeling tools that improved turnaround time from three weeks to days.
  • Identified new data sources, taking variable count from 800 to 3,500.
  • Negotiated data contracts and pricing with all vendors, resulting in significantly lower costs.
  • Improved all measures of model performance 20% to 30%, capture rate by 20%, and lift rates 30%
• Taught “Introduction to Data Visualization (using Tableau, R, and SAS),””Analytics and Data Visualization for Business,” “Advanced Digital Analytics(using SAS),” “Data mining with SAS,” and “Statistics for Marketers.” Participated on several projects as subcontractor while working at NYU.
  • Consulted with several clients on specific endeavors as leading expert in field of analytics, segmentation, and data visualization.
  • Served as subject matter expert on analytics project for Fortune 500 technology firm, client executive for client of Data Square, and instructor for another Fortune 500 technology firm.
• Directed 100-plus person global analytics team to guide turnaround of largest brand at IBM. Brought in to improve focus and effectiveness of team. Met new requirements while exchanging 50% of personnel in one year. Guided launch of new product, sales recovery of major IBM brand, and creation of new messaging strategy.
• Oversaw six-month project across 21 countries to save IBM’s highest-profit engine, Z System. Led testing, analytic analysis, research, and modeling that resulted in a 56% increase in Z System revenue, largest quarter in company history.
• Identified market niche for IBM to lead with right product and value proposition. Created new product category, based on research, called PureSystems.
• Created opportunity estimation, pricing analysis, and customer targeting for successful launch of IBMPureSystems. Shipped 2,300 units in 70 countries in launch year.
• Presented analytics competitive landscape for new service to IBM President Sam Palmisano, identifying niches and partnerships to give IBM a competitive edge. Invented method for measuring competitive ecosystems, predicting market results of future actions as key input to CEO-level initiative to develop new partnership strategies.
• Implemented social media testing and tracking to measure impact of marketing efforts and identify key influencers. Monitored competitors “owning” terms, ensuring activities moved the needle to IBM.
• Modeled customer defection and processor purchase mix, predicting an issue to meet future profit targets. Adjusted strategic revenue plans, propensity models identifying defectors were delivered to sales. Z System and PureSystems activities started as a result.
• Managed up to 75 people at one time, with responsibility for delivering analytics to a variety of brands and industries in Americas. Directed performance of variety of tasks, including advanced analytics, database mining, targeting, and customer analysis. Used combination of modeling techniques to develop segmentation scheme to shift coverage decisions to high-potential low-share clients. Deployed first-of-its-kind model worldwide, resulting in revenue increase of 8.1% Created pooled resource model for lowers killed tasks, saving $2M (30%), generating a 31% improvement in cycle time and 98.9% accuracy.
• Took ownership of project to fix data quality problems in database that served the Southwest. Improved quality 70% in six months and received first of three leadership awards for work. Developed and deployed database architecture that supported database marketing, analytics, and statistical analysis activities across U.S., eventually becoming the global standard. Translated existing architectures region by region into new one, writing translation algorithms specific to each location, and trained employees in centers on new standard. Merged six databases into one for all of U.S., translating and transferring massive amounts of data with zero errors in six weeks.

Roles

• Senior Directory/Advanced Analytics
• Adjunct Professor/Analytics and Data Visualization
• Director of Analytics
• Senior Market Analytics Manager
• Senior Analytics Strategist and Database Architect

Request Expert / Similar Expert

Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs.