Digital Marketing Strategy Consultant

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Summary

This Digital Marketing Strategy Consultant is a marketing and ecommerce veteran with a 20-year background in creating rewarding customer experiences and breakthrough marketing strategies for leading retailers including Williams-Sonoma.com, Crutchfield.com, and Dell.com, each $100M to $2B+ in online revenues. More recently, he has led, on an interim basis, digital and/or marketing for multiple businesses including The Vitamin Shoppe, California Closets, Ethan Allen, Dylan’s Candy Bar, NARS Cosmetics, and Ashford.com, which this Digital Marketing Strategy Consultant helped propel from $11M to more than $100M.

Highlights

  • 20 years’ digital, ecommerce, and marketing leadership experience
  • Leader of six Internet Retailer Top 500 businesses (interim and client side)
  • 10 years consulting on digital and ecommerce strategies with leading B2C companies
  • Well-versed in full customer lifecycle management, from acquisition to retention
  • Strong team builder and mentor
  • Ability to readily move from strategy to hands-on implementation and vice-versa

Relevant Accomplishments

  • Interim leader for Ashford.com’s US and international digital/e-commerce business, a luxury and fashion watch/jewelry retailer. Tripled sales in 16 months to more than $35M and set strategy for growth that led to revenues of $100M
  • Interim ecommerce leader for The Vitamin Shoppe, a 700+ store specialty retailer, helping to turn around online sales from -10% YOY trend to +10% YOY in less than six months
  • Helped lead the relaunch of Ethan Allen’s ecommerce site on Demandware; drove usability improvement leading to 45% YOY revenue growth
  • Led Nailed It Digital company rebranding and UX/UI overhaul, contributing to 4X YOY revenue growth; Built team and capabilities in event, paid search, influencer, ambassador, affiliate, content, social media, e-mail and retention marketing.
  • At BrickHouse Security overhauled brand, marketing and ecommerce for this CE/Safety products company leading to inclusion in IR500 and Inc 500; dramatically reversed sales decline, leading to record growth each quarter (>50% YOY)
  • Drove relaunch of Williams Sonoma.com, winning “Hot 100” award and contributing to 20% YOY growth despite industry downturn; drove online vision and strategic planning with corporate CMO for this $4 billion corporation.
  • Led Crutchfield.com’s $150M ecommerce business with growth of > 20% YOY every year, increasing web orders to 72% of sales
  • Led Dell’s $2B consumer digital business, growing revenues from <$100M; managed customer acquisition budget, division P&L, marketing, site design, and branding; Drove company-wide vision and planning for Dell.com’s next generation transactional content and ecommerce capabilities, working with interactive agencies and centralized IT organization.

Roles

  • Interim CMO, CDO, VP Marketing
  • CMO
  • Vice President, eCommerce
  • Vice President, Marketing
  • Senior Director, Internet Marketing
  • Senior Director, eBusiness
  • Director, Marketing

Request Expert / Similar Expert

Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs