Request Expert / Similar Expert
Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs
Summary
This Interim Growth Marketing Consultant is a marketing and e-commerce veteran with a 20-year background in creating rewarding customer experiences and breakthrough marketing strategies for leading retailers, including Williams-Sonoma.com, Crutchfield.com, and Dell.com, each $100M to $2B+ in online revenues. More recently, he has led, on an interim basis, digital and marketing for multiple businesses, including The Vitamin Shoppe, California Closets, Ethan Allen, Dylan’s CB Bar, NARS Cosmetics, and Ashford.com, which this Interim Growth Marketing Consultant helped propel from $11M to more than $100M.
Highlights
- 20 years digital, ecommerce, and marketing leadership experience
- Leader of six Internet Retailer Top 500 businesses (interim and client side)
- 10 years consulting on digital and ecommerce strategies with leading B2C companies
- Well-versed in full customer lifecycle management, from acquisition to retention
- Strong team builder and mentor
- Ability to readily move from strategy to hands-on implementation and vice-versa
Relevant Accomplishments
- Interim leader for Ashford.coms US and international digital/e-commerce business, a luxury and fashion watch/jewelry retailer. Tripled sales in 16 months to more than $35M and set strategy for growth that led to revenues of $100M
- Interim ecommerce leader for The Vitamin Shoppe, a 700+ store specialty retailer, helping to turn around online sales from -10% YOY trend to +10% YOY in less than six months
- Helped lead the relaunch of Ethan Allens ecommerce site on Demandware; drove usability improvement leading to 45% YOY revenue growth
- Led Nailed It Digital company rebranding and UX/UI overhaul, contributing to 4X YOY revenue growth; Built team and capabilities in event, paid search, influencer, ambassador, affiliate, content, social media, e-mail and retention marketing.
- At BrickHouse Security overhauled brand, marketing and ecommerce for this CE/Safety products company leading to inclusion in IR500 and Inc 500; dramatically reversed sales decline, leading to record growth each quarter (>50% YOY)
- Drove relaunch of Williams Sonoma.com, winning Hot 100 award and contributing to 20% YOY growth despite industry downturn; drove online vision and strategic planning with corporate CMO for this $4 billion corporation.
Request Expert / Similar Expert
Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs
To apply for this job email your details to haleymmagnani@gmail.com
