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Summary
This Retail Merchandising and Brand Development expert has a passion for developing brands through unique touch points and is recognized as an iconic brand champion, building private label brands that grow into iconic / heritage brands that consumers love. He has deep expertise in creating new business and go-to-market strategies in the retail, wholesale and corporate incentive channels. He has worked with many high-profile brands growing their business and expanding their reach into new customers and channels. With experience in various channels of distribution, He brings a fresh perspective of consumer shopping preferences, which are becoming channel agnostic. His strengths lie in taking the brand strategy into products and connecting them with the sales organization and customers.
Highlights
- 25+ years of experience in large & small retail and CPG companies
- President/CEO of brand promotion agency
- Senior executive of wholesale apparel brands overseeing product, marketing and sales
- Senior merchandising positions in department store and specialty store retail chains
- Astute interpersonal and communication skills
- Track record of brand building
Relevant Accomplishments
- Pioneered the introduction of retail brands in the corporate incentive and promotional products (B2B) channel generating over $70M of annual incremental sales with no additional overhead or investment.
- Created Go-To-Market strategies for eight notable retail brands to launch new distribution in new channel to drive immediate recognition and sales: Bill Blass, Tommy Hilfiger, Tommy Bahama, Columbia Sportswear, Lacoste, Brooks Brothers, Nike Activewear, Will Leather Goods…
- Created brand awareness campaigns and developed distribution in the channel through wholesale distributors, promotional products distributors, and direct to corporate customers.
- Managed the development and implementation of digital marketing campaigns and e-commerce platforms for our 8 retail brands into a database of 8600 qualified distributors we built.
- Directed team of seven cross-functional VP/directors in early stages of $115M division, strengthening relationships with retail department store partners, and growing sportswear business while negotiating repair of other categories.
- Handled sales training, customer service, account management with hundreds of accounts in the corporate channel for all brands.
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