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Summary
With over 25 years of experience as an executive sales manager, this Sales Performance Expert Consultant has a robust background in construction material sales. As the Vice President of Sales for Vinyl Kraft Windows for over two decades, they have transformed the company from a local Ohio manufacturer with $6.6 million in declining sales to a top 100 window manufacturer with over $35 million in sales. This Sales Performance Expert Consultants strategic market approaches, pricing system innovations, and team leadership have significantly contributed to this growth.
Highlights
- Strategic Market Approach
- Corporate Relationship Building
- Pricing System Development
- Product Catalog Redesign
- Sales Team Leadership and Growth
- Market Expansion
- Sales Performance Improvement
Relevant Accomplishments
- Transitioned from 100% dealer direct to 80% distributor-based, establishing strong corporate relationships with major national distributors.
- Created a new pricing system, reducing 70+ net price books to six list and multiplier price books, allowing dynamic pricing updates.
- Modernized the product catalog from a generic multi-page booklet to modern brochures classed by series, and updated the company logo and branding.
- Motivated and grew the sales team from two to fifteen sales reps (in-house and independent).
- Expanded coverage from three states and $6.6 million in sales to twenty states and over $35 million in sales.
- Cultivated and maintained strong corporate relationships with all major national distributors, significantly boosting Vinyl Kraft Windows’ market presence and sales performance.
- Developed and implemented sales strategies that consistently resulted in exceeding sales targets, leading to the company’s recognition as a Top 100 window manufacturer.
- Streamlined operational processes, reducing the time required for price updates from two weeks to dynamic changes, increasing efficiency and responsiveness to market conditions.
- Led the rebranding efforts, including a logo update and modernized marketing materials, enhancing the company’s market image and appeal.
- Successfully increased the company’s revenue from $6.6 million to over $35 million through strategic planning, market expansion, and sales team development.
- Expanded the company’s market reach from three states to twenty states, significantly broadening the customer base and increasing market penetration.
- Innovatively expanded the product line, introducing new products that met market demands and enhanced the company’s competitive edge.
- Implemented comprehensive training programs for sales reps, improving their product knowledge, sales techniques, and overall performance.
- Improved customer satisfaction and loyalty through effective relationship management, responsive service, and high-quality products.
- Conducted thorough market research and analysis to identify new opportunities and adjust strategies accordingly, keeping the company ahead of industry trends.
Roles
- Vice President
- Manager
Request Expert / Similar Expert
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To apply for this job email your details to haleymmagnani@gmail.com
