Events Marketing Expert

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Summary

This Events Marketing expert is an organizational leader with expertise in overseeing, creating, producing, and delivering transformational brand experiences directly to targeted consumers through experiential event marketing. Unique ability to strategically develop and deliver smart, highly creative, distinctive breakthrough brand activation programs quickly and efficiently. Adept at aligning sales and marketing visions to boost ROI and impact bottom lines while fostering customer relationships to develop brand affinity. Energetic company leader, inspiring and empowering manager, and champion of positive company culture. Industries of expertise include Medicare Insurance, Cosmetics, CPG, FMCG, Beverages (Sparkling, non-sparkling, energy, nutritional), Digital, Consumer Electronics, Technology, Hospitality, and more.

Highlights

• 25+ years of delivering superior brand experiences
• Senior executive management
• Strategic / Creative new business development – RFP fulfillment
• Client service
• Manager of in-field enterprise
• Strategic alliance and sponsorship negotiation and fulfillment
• Program development and operational execution
• Recruitment, supervision, and training of personnel
• Budgeting and financial administration
• Creation of Customer Experience
• Fabrication Management
• Agency/Vendor Mgt.
• Contract negotiations
• Venue Sourcing
• Influencer Programming
• Inspiration Developer
• Demand generation

Relevant Accomplishments

• Lead day-to-day business of boutique experiential marketing agency with $4M – $8M of yearly billables resulting in 90% retention of business.
• Create marketing plans for multi-million-dollar B-to-C and B-to-B demand generation programs resulting in an average increase of 10% yearly agency revenue.
• Integrate new business department and client services team enabling delivery of business proposals that are on target, on brand and within budget.
• Develop and oversee day-to-day white glove service and nurture high touch client relationships resulting in excellence in execution for virtual, digital, face-to-face and hybrid experiences.
• Supervise Senior Project Managers on all aspects of programs including presentations, budgets, creative, event sponsorships, field personnel, collateral materials, and digital needs.
• Measure the client and customer results via weekly reports delivering ROI, KPI and external data.
• Supervised event operations for all programs, resulting in 90% repeat business
• Interacted with clients to ensure flawless execution of programs and new business generation.
• Created budgeting process and developed budgets ranging from $50K to $20M.
• Directed production aspects of promotions for all Coca-Cola USA programs.  Programs included Citra National Roll Out, Surge Spring Break (Reggie Award Winner), Surge Human Hockey Puck, Nestea Glacier Climb and Minute Maid Flavorfest.
• Developed marketing and promotional plans for Molson, Foster’s, and Shipyard beers.
• Executed $50k promotional plan that resulted in a 12% increase of Foster’s and Molson sales.
• Facilitated all aspects of HBO sponsored festival box-office including coordinating celebrity
• Developed and organized promotional programs to introduce products to a new younger target audience.
• Executed promotions with restaurant owners, pre-merchandised events, and managed on-site personnel.
• Consulted with upper management to develop secret shopper program.
• Organized Trop World’s involvement in the Atlantic City Seafood Festival and the Boardwalk Beach Festival.
• Directed daily special events including Slot Machine Tournaments, $100,000 Blackjack Tournaments, and $5,000 Bingo games.
• Coordinated cross-country tours to introduce SEGA Genesis video game systems to target audiences.
• Managed all aspects of promotions for high-income shopping malls and electronic shows including coordination with mall managers, local radio stations and local press, set-up of stage, sound and video systems, training and managing local workers and acting as on-stage Master of Ceremonies.

Roles

• Senior Vice President – Vice PresidentPrincipal Consultant, ABC
• Senior Program Development Manager – Client Service Manager
• Senior Promotions / Events Manager
• Production Manager
• Specialty Representative / Marketing Promotions – Northern NJ Region
• On Site Promotion Manager – U.S Comedy Arts Festival
• On-Site Manager – Dewar’s Scotch and Tangueray Gin
• Assistant Coordinator Special Events
• On-Site Promotion Coordinator

Request Expert / Similar Expert

Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs