Creative Design Consultant

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Summary

This Creative Design Consultant is a seasoned design and creative leader with a robust background in project management, brand identity, omni-channel marketing, and strategic planning. They have a proven track record in leading large-scale creative projects for major U.S. companies, driving revenue growth, and spearheading innovative marketing strategies. With extensive experience in coaching, mentoring, and training, this Creative Design Consultant excels in nurturing creative teams and fostering a culture of continuous improvement and trend research.

Highlights

• Design Leadership
• Photo/Video & Content Creation
• Process Development
• Project Management
• Brand Identity & VIS
• Omni-channel Marketing
• Acquisition Integration
• Coaching, Mentoring, & Training
• Strategic Planning
• Trend and Innovation
• Budget Management
• Lead Generation

Relevant Accomplishments

• Currently lead large-scale creative projects for major U.S companies including The Home Depot, Fame Health Labs, Go! Retail Group, and Tag LTD, among others.
• Design leadership and creative project management for consumer products.
• Creative strategy and revenue growth initiatives for e-commerce and digital marketing.
• Collaborate with senior leadership, creative teams, product managers, sales, and third-party suppliers.
• Orchestrated ideation, led creative direction, and implemented campaigns for internal craft and home improvement brands. Coached, mentored, and led 17 direct reports in all creative and marketing processes. Owned branding, package design, graphic design, copy, content creation, photography, and video. Partnered with CMO to set strategic direction to meet and exceed brand plans. Managed budgets, editorial and content calendars, and talent management. Provided e-commerce and marketing assets for Amazon, Michaels, Hobby Lobby, and all specialty retailers.
• Executive creative leader for a $87M consumer products company.
• Led all creative strategy, marketing, advertising, email, and social media and supported key sales materials.
• Improved production studio operations and implemented new SOPs and best practices.
• Nurtured relationships with 10+ brand managers and 2 new product development teams.
• Created a new culture of mentoring, training, and trend research.
• Spearheaded retail marketing effort to deliver 20% above forecast at Hobby Lobby, Michael’s, and Ace Hardware.
• Refined digital and social marketing approach to boost account engagement 83%, reach 13% more accounts, and deliver 116% more engagement in January 2023 vs. December 2022.
• Saved $170k annually by consolidating subscriptions and services from eight legacy brands.
• Provided creative direction and leadership for all in-house photography, video, and content creation for 50+ craft, gift packaging, and stationery/celebrations consumer products brands Spearheaded targeted content creation for B2B and D2C e-commerce, marketing campaigns, social, retail, catalogs, and showrooms. Spearheaded design and creative execution for parent company and Board of Directors corporate marketing projects and presentations. Partnered with key business stakeholders to provide best-in-class creative for category-leading brands.
• Key creative leader for a $700M consumer products company.
• Provided subject matter expert (SME) and project leadership on ideation, concept development, design, and execution of all creative and marketing deliverables.
• Led photography, video, presentations, print design, catalog production, advertising, marketing, direct mail, and print and digital promotions.
• Provided creative leadership, in-depth industrial product knowledge, trend research, and process standards.
• Restructured photo and video team to support 50+ brands and $700M annual sales after acquisition.
• Boosted e-commerce photo assets 400% for post-pandemic retailer needs.
• Drove photo and video content creation for 430k+ SKUs.
• Coached, mentored, and inspired a creative services team of 8 direct reports and 58 designers, photographers, packaging and production artists, content creators, and prototype specialists serving 20+ brands. Generated, developed, and rolled out cohesive and creative campaigns to engage customers in-store, online, and at every touchpoint. Spearheaded creative direction and provided in-person pitches for large multi-brand merchandising programs at retailers like Target, Walmart, JoAnn Stores, Michaels, Hobby Lobby, and Office Depot as well as key international retailers.
• Senior creative leader for a $350M consumer products company.
• Championed creative excellence in product design, photography, video, catalogs, presentations, direct mail, and marketing for B2B and D2C brands.
• Led concept development, design, and execution for 10+ B2C websites.
• Drove copy, video, and photo content creation and styling for 200k+ SKUS and 20+ brands.
• Guided internal trend development and research team and led all international trend research trips.
• Led creative team integration of 3 newly acquired companies and over 25 consumer brands.
• Led consumer research, repositioning, and rebranding of key brands to drive differentiation in the market and increase revenue and growth in mature markets.

Roles

• Vice President of Creative, CSS Division
• Vice President of Creative Marketing Department
• Creative Director, Consumer Division
• Independent Contractor

Request Expert / Similar Expert

Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs