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Summary
This Beverage Consultant offers THC beverage consulting services, drawing on over 30 years of cannabis, hemp, and beverage alcohol leadership. Their experience includes roles as an Anheuser-Busch beer, wine, and spirits wholesaler, a manufacturer, and an entrepreneur with two successful startups and exits. They have built national and intrastate networks with over 150 beer distributors and all of the large wine and spirit distributors. Passionate about the future of THC beverages, they are eager to help brands scale through brick-and-mortar wholesale and retail.
Highlights
- Alcoholic Beverages
- Distribution Management
- THC
- Strategic Planning
- Sales
- Brand Development
Relevant Accomplishments
- Their services include wholesaler selection, branding, pricing, sales and promotion strategy, POS development, compliance, sales presentations, product launches, and support. They offer insider experience and strategy to select, manage, and grow wholesaler partnerships and sales. They can help get products into the “big show” of brick-and-mortar distribution and retail. To scale and reach critical mass, the THC beverage space will ultimately need a 3-tier distribution model. Combining their cannabis and beverage alcohol experience, they provide manufacturers with a cost-effective resource to hone brand development and expand wholesale and retail footprints. They have built national and statewide networks through over 150 beer distributors and all of the large wine and spirit distributors. They started and sold two beverage alcohol import companies, conceived and led divisions for nine Anheuser-Busch distributors, and trained hundreds of sales reps on new products.
- Developed a CBD FDA regulatory pathway, lobbying strategy, and business development for Perrigo, a multinational pharmaceutical self-care company; business development for full and broad spectrum CBD extracts and water-soluble ingredients; branding, sales, and distribution strategy for a hemp-derived cannabis manufacturer; and startup and distribution strategy for a nootropic and adaptogen-based functional beverage brand.
- VP Sales for Unica LLC, a company owned by some of Mexico’s largest food companies. The only manufacturer of brands designed to resonate with the rapidly growing and influential Hispanic consumer.
- Leading sales & distribution efforts for proprietary Cannavera™ CBD topical pain relief products through Wholesale, Retail, eCommerce, Joint-Venture, and White/Private Label sales channels.
Roles
- THC Beverage Consultant
- Business Development Consultant
- VP of Sales
- VP Beverage Alcohol & CBD
- Founder/Director of Wine & Spirits
- VP National Sales & Operations Manager
- President & Owner – Kalik Beer Importer
- Vice President – Craft Brewery Imports & Development
Request Expert / Similar Expert
Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs.
To apply for this job email your details to haleymmagnani@gmail.com
