Brand Development Consultant

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Summary

Through proven success in C-suite roles, this Brand Development Consultant offers winning know-how with practical application. Their recent and relevant success in driving growth includes exceptional legacy results for retention and brand position. They successfully developed, launched, and managed a diverse portfolio of direct-to-consumer (DTC) brands in the competitive health and beauty vertical, generating over $150 million in revenue. This Consultant has co-led the development and nationwide launch of a ready-to-drink (RTD) functional beverage, achieving national distribution and leading to a successful exit of 5x EBITDA. As a CRO for a SaaS company, they secured $30 million under contract within the first year. They bring expertise in attribution analytics, brand development, and financial planning, with a track record of disrupting category leaders by developing innovative go-to-market strategies and forming valuable partnerships.

Highlights

• Executive Leadership
• Strategy & Planning
• Investor Relations
• Change Management
• Team Management
• Business
• Direct-to-Consumer Strategy
• Omni-Channel Marketing
• Customer Retention
• Print/Direct Mail
• Podcast/Radio
• Performance Marketing
• Brand Development

Relevant Accomplishments

• Recruited by ownership to relaunch SaaS services for subscription billing and management, they drove growth and profitability while realigning internal resources after two years of flat sales and market penetration struggles. They led and managed the team in all strategic initiatives, created new business units, led go-to-market strategy, and partner recruitment.
• After developing an app-based e-commerce solution on the Shopify platform, identified inefficiencies against competitors and mixed messaging to ICPs.
• Introduced dynamic pricing, improved service levels, and created new strategic partnerships, securing 10 contracts and generating $4 million in ARR in the first six months.
• Identified a secondary market for failed payment recovery, presented the opportunity to ownership, and launched a new business unit on track to double company revenue in its first year.
• Developed a headless operation service for clients, creating financial efficiencies and increasing lead generation by 3,000%.
• Expanded partner API integrations from 1 to 45, securing contracts that placed $30 million under management in the first eight months.
• Promoted by the founder and board to manage US marketing and operations, key account relations, strategy, and P&L management, they expanded into new markets and developed brand opportunities, launching two new brands with 45+ product extensions within three years.
• Introduced the company-owned Chinese beauty brand Aloderma into the $300 million aloe vera gel US market, propelling the brand to the #3 selling rank on Amazon and achieving $5 million in sales within two years.
• Co-led the development and launch of the RTD brand AloeVita, securing partnerships with major retailers and assisting in negotiations for a successful brand sale.
• Navigated the company through COVID-19, implementing price increases and maintaining retention, resulting in a 400% increase in EBITDA.
• Directed growth objectives for AloeCure, generating $20 million in revenue through DTC and marketplace selling.
• Recruited by the founder to execute change management for a multinational, vertically integrated sales and manufacturing company of Aloe Vera consumer packaged goods, they led the restructure, achieving a 30% annual growth rate sustained for 12 consecutive years.
• Launched a comprehensive direct-to-consumer, omni-channel marketing strategy, increasing revenue from $300k to $1 million in the first 12 months.
• Developed robust retention programs, raising subscription enrollment from 10% to 70% and increasing CLTV from $45 to $410.
• Managed P&L and grew performance-based media from $500k to $7 million per year, generating a 310% ROI.
• Reduced overhead by 60%, streamlined supply chain operations, and negotiated more favorable terms, reducing the overall cost of goods sold by 20% per year.
• They managed a team of over 20 employees, expanding service offerings to include media planning, customer service, fulfillment/logistics, e-commerce performance, and telesales.
• Conducted comprehensive market research using advanced data analysis techniques.
• Boosted revenue growth for consumable product companies, elevating budget oversight from $5 million to $80 million for nationally recognized brands.
• Developed two in-house divisions dedicated to client revenue growth through recurring sales and retention outreach.

Roles

• Vice President
• COO
• President
• Partner & Chief Revenue Officer

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