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Summary
Led site, mobile and app launches from both the agency and client side for major national retailers. Proven leader, who drives results through site development and optimization, integrated marketing programs and product launches that generate topline and bottom line growth. Collaborative team leader, adaptive in companies from start up to industry leaders.
Highlights
- Site Optimization
- Digital Content
- App Optimization
- Digital Traffic Planning & Optimization
- Brand Positioning
- Strategic Planning
- Site Development
- Digital Growth
- Amazon Vendor Management
- Amazon Seller Optimization
- Omni Channel Marketing
- Mobile Integration and Optimization
- Agency Relationship Management
Relevant Accomplishments
- Led redesign of retailers sites, partnered in re-platforming of both sites and drove usability and testing for site optimization; Delivered $126M revenue on 57M visits.
- As a Project Manager led cross-functional teams for site launches and redesigns for clients such as Newport News, Graco Baby and Neiman Marcus.
- At a major retailer drove 13 consecutive quarters of growth managing $100M in annual business for Footwear and Jewelry for their sites while championing features and functionality to improve conversion rates and AOV.
- At E identified key weakness in assortment, and built cross-functional partnership to improve business with new offerings and redesigned Mens online presence; Increased traffic 12% YOY in all channels; Improved site performance conversion rate by 70 bps while reducing bounce rate by 15%.
- As a consultant worked with a broad range of retailers to identify strategic opportunities for site optimization and digital growth.
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