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Summary
This expert specializes in digital marketing with emphasis on driving sales and profitability through e-commerce, SEM/SEO optimization, user experience, data metrics and measurement. She successfully builds teams that are driven and reach their goals, while having fun. This expert integrates online and retail/brick and mortar marketing programs and lead generation for B2B, B2C and B2B2C channels. She always champions cross-department collaboration to focus on teamwork and the holistic view of customers from prospects to post-sales support. She resources all feedback and ideas, and heavily relies on metrics to reach success.
Highlights
- Digital Marketing for Mobile, Desktop, and Native Apps
- Search Engine Optimization (SEM/SEO) through content and website code optimization (based on Google Algorithms)
- Social Media Marketing
- Data Analysis
- Affiliate Programs and Channel Strategies
- UX Design/Web Development/Multi-Variate and A/B Testing
- Online/Offline Marketing Strategy Development
- Media and Programmatic Campaigns
- Talent Management
- Reseller/Partner Resources and Program Development
Relevant Accomplishments
- Led organic and paid search programs which produced the largest percentage of conversions in the history of the company, using optimization, personalization and technology and developing pertinent content online, reducing cost per acquisition from $75/per to $40/per.
- Managed implementation of many websites on a global scale (12+ languages) including double bite characters, simplified and traditional Chinese.
- Accelerated organizations to an advanced level of web analytics maturity, achieving in 6 months what Gartner, an industry analyst, states typically takes 3 years to accomplish.
- Implemented digital project management to streamline communication, prioritization of requests and executing projects based on priority, ROI and business drivers and managing expectation of timing for launches.
- Directed the development and design of both new and existing e-commerce platforms. I oversaw research, analysis, and monitoring of financial, technological and demographic factors, and designed merchandising plans to capitalize on market opportunities.
- Created multiple provider/reseller portals (for over 300,000 providers), by increasing capabilities for self-serve, adding content assets, reducing customer service calls, and giving access to resources to utilize on partner websites, social media, blogs, and email campaigns.
Request Expert / Similar Expert
Click “request expert” for a free initial screening call with this expert or a similar expert regarding your expert consulting needs
