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Summary
This expert is a leader with 20 years of experience in Digital Transformation, eCommerce, Engineering, and Product Management. An executive with a consistent record of defining strategy, translating strategy into actionable and measurable projects, and leading the cross-functional team to deliver results. Experience in identifying innovative growth opportunities and successfully launching numerous new initiatives/pilots. A data-driven decision maker with demonstrated ability to lead, recruit, grow, and retain high-caliber teams at scale. Critical-thinker with ability to execute, and commitment to excellence.
With strengths in analytics and strong problem-solving skills, this expert effectively partners with technical, marketing and operations teams across the company to help diagnose and solve issues. A motivated and engaging leader, G enjoys mentoring and coaching the team members and empowering them to not only improve their performance but to embrace a culture of continuous improvement.
Highlights
- Product Management
- Engineering Management
- Customer Experience
- E-commerce and Marketplaces
- Go To Market Strategy
- Analytics/Artificial Intelligence
- P&L Accountability
- Digital Marketing/SEO/SEM
- Strategic Partnerships
Relevant Accomplishments
- Chief Product Officer for Major Retailers e-commerce and marketplace. Created a new org structure and recruited a brand-new team to execute a multiyear roadmap to redesign the eCommerce platform and improve conversion. Established overall vision and strategy for the group and launched many consumer-facing initiatives to improve product findability redesign product category templates, search improvements, product recommendation, and personalization and enhance the customer experience new promotional platform, standardizing shipping policies and new post transaction platform to process multi-channel fulfillment, returns, and exchanges. Delivered a measurable improvement of 31% growth in year over year sales.
- Launched a brand new eCommerce marketplace platform on ABC.com generating multimillion-dollar incremental revenue in the first fiscal year and exceeding project targets.
- Led the cross-functional team to diagnose a decline in traffic and implemented a new content creation platform to improve SEO and SEM including user-generated content. Established multi-platform customer tracking to improve conversion and accuracy in sales attribution.
- Managed a multi-million-dollar marketing budget. Re-architected the logic for PLA Data feeds and increase the ROAS by more than 70% on the same dollar spent.
- Led the design and launch of new products to test new markets including product planning, UX/UI design, and engineering roadmap. Co-lead the execution to bring new inventory to the eBay platform; Two pilots were scaled nationally; generating more than $100M of incremental sales.
- Optimized and launched eBay sitewide initiatives like Fast-n-Free, buy online and pick up at partner store, and eBay return center which contributed more than one billion dollars of annual incremental sales.
- Executed a turnaround strategy to achieve a positive cash flow of HealthVault in two years. Spearheaded the HealthVault engineering and product team to identify and evaluate M&A, divestiture or joint venture opportunities. Led the engineering team in prioritizing features and optimizing operation for the SaaS platform.
- Chief Architect for billing and customer care system SaaS, used by multiple Tier-1 Telecom businesses (AT&T, Sprint, and Orange France) supporting more than 100M telecom customers across the globe.
Request Expert / Similar Expert
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