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Summary
This expert is a results-driven, growth marketing and digital executive for B2B and B2C companies – start-up to global – with expertise in: retail, eCommerce, consumer products and high-tech. He conceives and implements innovative sales, marketing, digital demand generation/customer acquisition, eCommerce, customer experience and highly effective engagement strategies with closed-loop ROI to ignite digital transformation and sustained, profitable growth.
Highlights
- Reinvigorate strategies for demand generation and growth
- Strategize, recruit, and activate programs with channel partners / distributors, coupon/loyalty, and content influencer networks
- Expert in managing strategies for Amazon and Jet marketplaces and ad/promotion programs
- Skilled leader, mentor able to motivate staff
- Broad demand generation experience SEM, Content, growth marketing, behavioral marketing and search intent, remarketing and retargeting, Social, Google shopping and affiliate marketing.
- Ability to build effective and detailed reporting around attribution, analytics, conversion rate, cost metrics NPS, CAC, LTV, ROI & ROA
Relevant Accomplishments
- Rebuilt / relaunched eCommerce effort for several companies as an independent consultant and in senior digital marketing roles.
Global womens apparel, accessory, shoe and jewelry brand
- Rebuilt/relaunched/managed eCommerce sales, marketing, creative, merchandising and customer service
- Created/launched new brand image, voice, message platform and loyalty program: J.ING Insider in four weeks
- Transformed underperforming eCommerce site into profitable channel growing more than 100 percent MoM
- Recruited/motivated team of 10+: marketing, digital, creative, social, IT, development and customer support
- Distributor and licensor of 25+ apparel, accessory, shoe and fragrance brands:
- Rebuilt and relaunched eCommerce strategy, operations, merchandising, digital, social media, marketing and demand generation, resulting in first positive operating income in 14 months, double digit revenue, margin dollar, average order value and site traffic growth YoY, while reducing digital marketing expenses 17%
- Transformed customer service, order processing and packaging to improve customer engagement/satisfaction
- Grew eCommerce revenue contribution 40% YoY to represent 14% of sales
- Developed strategy and tactical launch of in-store and online loyalty program across all brands in four weeks
- Developed daily merchandising, promos, demand generation and digital campaigns (48 assets/week per brand)
- Oversaw all direct-to-consumer eCommerce websites and P&L, Amazon marketplace, all social media channels, customer engagement, selection/implementation of technology, content, growth marketing and digital media: pay-per-click, remarketing, retargeting, banner ads, Google shopping, affiliate and influencer marketing
- Managed team of 34+: branding/marketing/creative, merchandising, digital, IT/development, customer service
- Cloud services/infrastructure/IoT
- Oversaw strategy, tactical marketing and eCommerce demand generation in 26 countries for cloud division
- Launched integrated growth marketing, eCommerce and digital marketing campaigns, events, product bundles and social engagement resulting in 157% reseller, 414% subscription and 398% seat growth YoY
- Commercialized social, eCommerce and digital properties creating US$1M+ net new marketing margin
- Telehealth services provider with 10+ million members
- Launched enhanced mobile app (iOS and Android) and customer engagement website
- Brokered and managed strategic marketing alliance with Walgreens to promote engagement and utilization
- Grew registrations 42%, utilization 64% YoY after launching new engagement marketing program
- Created weekly direct-to-consumer and B2B demand generation/customer acquisition engagement campaigns
- Designed, launched and authored interactive Marketing Hub with 275+ growth marketing/engagement materials, ready-to-go campaigns and content for clients to customize and implement in their local markets
- Directed/managed P&L for in-house agency; produced 500+ growth marketing/engagement jobs per quarter
- Ridesharing service in 76 cities in 31 states
- Project managed design/build of mobile app (iOS and Android) and enhanced customer experience website
- Launched joint marketing and partnerships with Total Wine & More, BevMo!, Ciroc and Jack Daniels to promote engagement, expand brand awareness and drive eCommerce sales
- Achieved 1,014% increase in new account sign-ups, 74% increase in web traffic and 38% increase in orders YoY
- Launched new brand/go-to-market strategy in 30 days through social, digital, PR and growth marketing
- VC start-up provider of cloud-based perimeter cybersecurity subscription services
- Developed sales and growth marketing strategy, messaging, value proposition, brand and competitive differentiation
- Spearheaded marketing and inside sales, driving rapid growth: US$14 to US$70 million revenue, 44 to 220 employees and 210 to 450 clients, culminating in US$370 million acquisition by Akamai
- Hired as sole contributor; recruited, trained and managed 16-person global growth marketing and inside sales team
- Launched demand generation programs in Arabic, Chinese, English, French, German, Japanese, Portuguese and Spanish
- Initiated in-house PR/social media resulting in 800+ articles, 10+ analyst reports, 1,250+ blogs and 60,000+ social posts
- Launched SEO initiative resulting in 24 keywords on first-page of Google in 2013 vs. 0 in 2012
- IT distributor
- Led all new business account pitches, quarterly client reviews and client escalation issues
- Managed US$60+ million division and P&L for 75+ person, full-service, advertising/event/growth marketing/demand generation eCommerce agency with blue chip client list: Acer, Apple, Avaya, Cisco, EMC, HP, IBM, Lenovo, McAfee, Microsoft, Oracle, Sage, Sony, Symantec, Toshiba, VMWare and Xerox
- Launched new value proposition (Connect, Engage and Deliver) with go-to-market strategy and the Market Discovery consulting program to help clients uncover additional value and opportunities to grow revenues and global reach
- Expanded agency services to include SEO, SEM, social media, demand generation/customer acquisition and ROI tracking
- Secured 104% revenue/profitability targets for agency and US$17.5 million in new business in first quarter of re-launch
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