Vehicle Aftermarket Industry Expert

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Summary

This Vehicle aftermarket industry expert is a sales, marketing, and business development leader with demonstrated success developing and executing strategic and tactical plans for expanding market share, launching new products, and winning new customers. With a focus in the commercial vehicle, recreational vehicle, and specialty vehicle industries and aftermarket channels, he has a strong track record of developing innovative strategies to drive profitable sales growth by expanding the customer base, addressing customer needs, and adding products and services. He brings extensive experience building and managing successful sales, marketing, and product management teams.

Highlights
• 20+ years of experience
• RV, commercial vehicle, and aftermarket background
• New opportunity evaluation and business planning
• Industry and market research
• Strategic planning and execution
• Competitive intelligence and analysis

Relevant Accomplishments

• Created aftermarket sales programs and promotions driving over $20 million in revenue in 2020.
• Developed and implemented marketing plan for aftermarket retrofit and upgrade program to install radar, camera and ECU for collision mitigation and warning systems on commercial vehicles.
• Launched e-commerce distribution business with Amazon targeting the automotive transmission repair aftermarket.
• Built a sales pipeline with over $75 million in new OE and aftermarket business opportunities.
• Developed product strategy and business plan to upgrade to a pneumatic suspension system on ambulances and emergency vehicles, heavy trucks, and trailers
• Launched new steering and independent suspension programs with RV chassis manufacturers including Freightliner Custom Chassis, Spartan RV Chassis (now Shyft Group), Ford F53 Chassis, and Prevost Coach.
• Developed and implemented launch of advanced driver assist steering systems including retrofit installations of power steering systems on in-service commercial vehicles.

Roles

• • Director, Aftermarket and Fleet Marketing
  • Vice President, Sales and Marketing
  • Director, Aftermarket, Fleet, and New Product Sales
  • Director, Sales and Marketing
  • Director of Sales, Truck and Specialty OEMs
  • Director, New Products – Aftermarket

Education/Certifications

• • Master’s in Busienss Administration, Marketing and Finance concentrations
  • Bachelor’s of Business Administration
  • Six Sigma Green Belt
  • SCRUM Inc. Scrumaster Training

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