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Summary
This Consumer Product Sales expert has a broad background in multiple consumer industries with proven expertise in Business Development and Sales. He consistently achieves objectives by developing realistic strategic plans, creating a customer centric approach to business development and executing against defined tactical initiatives. He has earned a reputation for getting things done and hitting financial targets; he thrives on challenging business and market situations. With strengths in creating lasting relationships, uncovering customer needs and finding innovative solutions to complex problems, his focus is always on satisfying the customer. He achieves success through a keen sense of urgency, attention to details, collaboration and a preference for getting things done.
Highlights
- 30+ Years of Professional Tenure
- Broad Range of Industry Experience
- Sales Management
- Sales & Business Development
- Sales Process / CRM
- Partner Development
Relevant Accomplishments
- Developed strategic partnerships with multiple national CPG Company’s designed to expand brand awareness and build grocery channel sales portfolio generating over $100K in royalty fees in first 12 months.
- Increased sales over 25% in 6 months by establishing and engaging national distributor networks and broker agreements.
- Developed strategy and managed day-to-day activity of multi-million-dollar operation. Consistently grew sales Y/Y over 10% by defining brand proposition, focusing on strategic targets, expanding existing customer solutions, innovative new business lines and accountability. Built e-commerce platform to expand value proposition.
- Led multistate region to 4 consecutive years of 6.3% Y/Y sales growth and 40% profit flow through. Opened 3 markets in highly competitive environments. Managed multi-million-dollar P&L to budget every year.
- Increased profitability (of small business) in first 18 months of $115K from ($50K) to $65K, by growing sales $360K, controlling expenses, granular P&L management and disciplined G&A growth.
- Implemented multiple CRM platforms including SalesForce.com and Sugar.com resulting in increased customer interaction, improved social media presence and robust pipeline KPIs.
- Led negotiation of strategic acquisition for Health and Wellness business from large hospital system into private company. Provided long-term consulting and management services resulting in revenue and profitability growth.
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