Marketing Recruiters & Executive Search

Marketing Trends Impacting Recruiting & Consulting

Our Executive Marketing recruiting team partners with companies to understand the detailed skills needed for the role and provides the right talent quickly, flexibly and affordably and often focusing on new skill sets needed by our clients.

Here are some of the key trends driving marketing leadership needs:

• B2B Digital Marketing: Almost all businesses can improve their performance by recruiting digital marketing experts. While B2C companies have developed digital marketing talent over the years, many B2B companies have not. These B2B companies rely on traditional sales, marketing, and distribution approaches.
• As they see their distributors selling their products through Amazon or directly on-line many have launched their own digital marketing initiatives driving the need for recruiting digital marketing professional or engaging expert consultants with skills in SEO, SEM, as well as optimizing for Amazon, eBay and other channels.
• Global Marketing Leadership: The increasing globalization of most companies brings new challenges in recruiting marketing professionals. There is an increasing number of new positions being created that have a global responsibility. The right new hire must be culturally aware. A product that will be successful in one country may not be successful in another due to different customer needs and behaviors.
• E-Commerce Evolving: The value of e-commerce to consumers has traditionally been focused on low price and a fast experience. However, many e-commerce initiatives are refocusing more on building customer loyalty as a key element of strategy.
• Customers are adopting voice and immersive technology, such as augmented reality, and creating a new customer journey is becoming a key aspect of strategy. From a recruiting and talent acquisition perspective this has created the need for experienced resources in these evolving areas that blend traditional marketing with emerging technology.
• Leveraging Big Data for Increased Customer Customization: Many companies are using the data they have about their consumers to offer customized solutions to their customers. To keep information private requires processes to give customers options about what data to provide. It also requires education of the consumer, since the more data provided the better they are served. This requires a different skill level, and recruiting marketing professionals with experience in data analytics, customization and integration is key.